About Flair Cosmetic & Fragrance
Honesty Leads to Profit.
Our Mission Flair Cosmetic & Fragrance was founded on a simple principle: honesty and integrity must come before profit. We believe that every meaningful journey begins with honest intent, and when purpose leads, success naturally follows.
Our Story
Our journey began on December 19, 2009, when we opened our first retail location, Famous Fragrance, at Deerbrook Mall in Texas.
Despite having no prior background in the industry and a limited initial investment, we were driven by a commitment to serve customers thoughtfully. We started with just 150–200 SKUs, but our dedication to authenticity and fair pricing resonated immediately with shoppers. The store achieved impressive turnover within its first 11 days, proving that customers value genuine service and great prices.
Who We Are Today
What started as a small retail shop has evolved into a comprehensive wholesale and retail destination. Today, Flair Fragrance offers an expansive catalog of over 5,000+ SKUs.
We specialize in:
- Designer Fragrances: Authentic branded perfumes at competitive prices.
- Arabian Perfumes: A curated selection of exotic scents.
- Beauty Essentials: A diverse range of cosmetic products.
We continue to grow by sticking to the values we started with authenticity, fairness, and consistent service.
Behind the brand is a leadership philosophy shaped by experience, discipline, and long-term thinking.
Amin Hemrani
Leadership Philosophy: Integrity, Humanity, and Long-Term Thinking.
Amin Hemrani is a retail veteran who believes that business is built on trust, not just transactions. Since launching his first scalable retail venture in 2002, Amin has prioritized strong relationships with partners and customers alike. This philosophy laid the groundwork for Flair Fragrance, where Amin ensures that the company's rapid growth never compromises its core values.
By bridging the gap between complex wholesale logistics and personalized service, Amin has established himself as a leader who delivers results with purpose. He continues to guide the company’s strategic vision, ensuring that every partnership is grounded in fairness and mutual success.
Salim Dharani
Salim Dharani brings over three decades of executive leadership and global trade
expertise to Flair Cosmetic & Fragrance. As President, he serves as the company’s strategic anchor in international markets, residing overseas to oversee direct procurement and supply chain operations.
His physical presence in key global trade hubs allows Flair to bypass intermediaries and secure premium merchandise at the best possible prices. Known for his structured leadership and strategic insight, Salim builds resilient partnerships that ensure our inventory is not only authentic but competitively priced. His commitment to operational stability and long-term value is the backbone of our ability to serve wholesalers and retailers effectively.
Frequently Asked Questions
Are your perfumes authentic?
Are your perfumes authentic?
Yes, all products are 100% original and sourced from trusted distributors.
Do you offer returns or exchanges?
Do you offer returns or exchanges?
Yes, unopened items can be returned within the allowed return period. Contact us for assistance.
How long does shipping take?
How long does shipping take?
Standard delivery typically takes 3–5 business days.
Do you offer in-store pickup?
Do you offer in-store pickup?
Yes, you can collect your order from our physical store during operating hours.
Are your cosmetics safe for sensitive skin?
Are your cosmetics safe for sensitive skin?
Giordano Colors and Cala products are designed for everyday use and suitable for most skin types.